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Brand Origins
HANAJIRUSHI was founded in 2008, drawing inspiration from cherry blossoms. Guided by a precise skincare philosophy, we empower women to reveal their natural beauty.
Japan R&D Center
Our R&D base in Tokyo's Ginza, with partners like COSMOBEAUTY and TOYO BEAUTY, combines technology with Japanese artisan spirit.
Global Presence
China Offline Network
Available in 3,000+ Watsons stores, 20,000+ CS outlets, and 300+ HANAJIRUSHI Skin Labs.
Global Presence
In 40+ U.S. stores, 100+ Japanese retailers, and on Amazon and Shopee.
Franchise Partnership
Join us and own a HANAJIRUSHI Skin Lab.
Star product
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REVITALIZING
FACE MASKS
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R&D & Innovation
We believe in “skin fasting”
—fewer steps, more results. Our high-concentration formulas are free from unnecessary additives.
Collaborations with COSMOBEAUTY and JO Cornelic ensure high efficacy and safety standards.
Media & Campaigns
We create massive content across platforms and achieve precise "seeding" with personalized short videos for diverse audiences.
Celebrity Endorsements
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New home decor from John Doerson
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Minimalist Japanese-inspired furniture
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Creative water features and exterior
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